We worked with Christina Force, a New Zealand-based photography business consultant, to enhance her digital presence and optimize her CRM system (Infusionsoft/Keap), ensuring seamless marketing funnels for her live events and online programs. Our work focused on refining her customer journey, implementing automation, and improving overall efficiency in her marketing and sales processes.

A key component of our contribution was setting up the EverGreen webinar, where we meticulously mapped out the campaign details, structured the opt-in sequence, and optimized lead capture strategies to maximize conversions. We designed automated email sequences for pre-event engagement, reminders, and post-event follow-ups to nurture leads effectively.

Beyond event marketing, we provided ad-hoc Infusionsoft campaign support, including configuring complex automation, troubleshooting CRM issues, handling payment processing for course enrollments, and ensuring proper tagging and segmentation within the CRM. We conducted a deep cleanup of Christina’s Infusionsoft instance, streamlining data organization, removing outdated records, and improving workflow efficiency.

We continuously optimized ad performance, adjusted targeting strategies, and ensured alignment with her overall business goals. We also updated and maintained her website, ensuring smooth functionality, optimized landing pages, and a cohesive brand experience.

A unique aspect of our work was providing technical support to photographers, assisting them with accessing Christina’s resources, troubleshooting login issues, and guiding them through the onboarding process. This personalized approach improved client satisfaction and engagement. We also trained Christina's team on the use and management of Keap CRM.

Through our combined efforts in CRM enhancements, marketing automation, campaign execution, and digital strategy, we helped Christina streamline her operations, scale her business, and deliver a seamless experience to her clients, ultimately improving efficiency, engagement, and revenue growth.