Christina Force Photography

Professional Infusionsoft/Keap CRM Services & Digital Marketing Excellence

We partnered with Christina Force, a leading New Zealand-based photography business consultant, delivering comprehensive CRM optimization, digital marketing strategy, and technical implementation services. Through expert Infusionsoft/Keap management, EverGreen webinar automation, and integrated marketing campaigns, we transformed her digital infrastructure supporting seamless client experiences and scalable business growth. This strategic engagement enabled Christina to serve substantially more photographers while maintaining the personal touch distinguishing her brand in the competitive photography education market.

Overview

The Mission of the Project

Christina Force built her reputation helping photographers build profitable businesses through live events and online programs. As demand grew, she needed sophisticated marketing automation managing increasingly complex customer journeys. Challenges included managing multiple marketing funnels, coordinating event registrations with automated sequences, maintaining data integrity, delivering seamless technical experiences, and scaling without sacrificing service quality. The business needed comprehensive CRM services addressing these systematically.

Christina Force Photography business Infusionsoft CRM dashboard with EverGreen webinar automation workflows

The Process

The Methodology Adopted

01

We architected and implemented the EverGreen webinar system—a sophisticated automated marketing funnel generating consistent leads while providing flexibility for live and recorded events. We meticulously documented the complete customer journey from initial awareness through conversion, engineered high-converting landing pages and lead capture mechanisms, created multi-sequence email campaigns maintaining engagement throughout pre-event periods, and optimized every funnel element through rigorous testing.

02

Our ongoing Infusionsoft/Keap management services included designing complex marketing automation workflows triggered by prospect behavior, configuring secure payment processing with proper tagging and fulfillment automation, providing rapid technical troubleshooting minimizing business disruption, conducting comprehensive database cleanup removing obsolete records and consolidating duplicates, and implementing advanced segmentation enabling highly targeted communication based on client interests and engagement patterns.

03

Digital marketing services extended beyond CRM to comprehensive multi-channel support: developing and executing Facebook and Instagram advertising campaigns with continuous optimization, conducting performance monitoring and strategic adjustments ensuring marketing ROI, maintaining website functionality and optimized landing pages, and implementing conversion rate optimization programs.

04

We provided dedicated technical support directly to Christina's clients—photographers accessing educational resources—troubleshooting access issues, guiding onboarding processes, and ensuring smooth user experiences reflecting positively on Christina's brand.

impact

Impact on Business and Outcomes

Integrated CRM services delivered measurable transformation. Automated workflows eliminated hours of manual tasks weekly, allowing team focus on strategic initiatives. Optimized infrastructure supported significantly higher client volumes without proportional overhead increases.

Improved conversion rates and automated processes contributed directly to increased enrollments and revenue. Targeted communication improved satisfaction scores and retention. Technical reliability ensured photographers focused on learning, enhancing program value perception.

Conclusion

This project demonstrates our expertise in comprehensive CRM implementation and digital marketing support for service-based businesses. We specialize in transforming complex business requirements into elegant, automated systems driving growth while maintaining personal client relationships through strategic Infusionsoft/Keap optimization and multi-channel marketing execution.

*This case study showcases our comprehensive approach to CRM optimization, marketing automation, and digital strategy for education and service-based businesses.

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