Farmhouse by Amitha

Reviving a Stagnant CRM to Re-engage Customers and Drive Revenue

Amitha Verma runs Farmhouse by Amitha, a US-based small business selling premium chalk finish paint and home décor products through an e-commerce store, classes, and tutorials. Despite a loyal customer base, her digital marketing had stalled. Her Keap CRM was bloated with inactive contacts, email engagement had flatlined, and there was no unified strategy connecting her website, Facebook, and email channels. She needed expert help to bring it all back to life.

Overview

The Mission of the Project

Tecomato was engaged to resuscitate the CRM, clean and re-engage a largely dormant email list, optimise the WordPress website, support Facebook management, and introduce AI-driven content generation — all within a focused three-month engagement designed to rebuild the digital foundation for healthier revenue operations.

Farmhouse by Amitha chalk finish paint CRM case study showing email engagement recovery results

The Process

The Methodology Adopted

Tecomato began with a complimentary pilot project to fully understand Amitha's systems before committing to a structured engagement.

01

Discovery & System Audit (Pilot): A free-of-cost diagnostic mapped the Keap instance, WordPress site, Facebook presence, and email workflows — revealing that roughly 80% of the contact list was inactive.

02

CRM Resuscitation & List Hygiene: The team cleaned the database, removed dead contacts, segmented engaged subscribers, and re-tagged the list for targeted outreach to restore deliverability and sender reputation.

03

Re-engagement & Email Strategy: Personalised email sequences with compelling subject lines and value-driven content were deployed to win back dormant subscribers and rebuild brand interaction.

06

Website & Social Media Optimisation: The WordPress site was optimised for performance and conversion, while hands-on Facebook management ensured consistent brand messaging across channels.

05

AI-Powered Content & RevOps Alignment: AI content tools helped produce blog posts and marketing collateral efficiently, with all activities aligned under a Revenue Operations framework linking marketing efforts to sales outcomes.

impact

Impact on Business and Outcomes

Within three months, the results were striking. The contact list, once 80% inactive, recovered to roughly 40% engagement. Email open rates on the cold list improved by approximately 30%, while click-through rates surged by an extraordinary 400% post-cleanup. Beyond the metrics, Amitha regained a CRM that was finally working for her business rather than gathering dust.

Conclusion

Farmhouse by Amitha's story demonstrates that even great products need a solid digital backbone. Tecomato's structured five-step approach — starting with a no-obligation pilot — turned things around in just three months, proving that with focused expertise, even the most dormant databases can be brought back to life.

FAQ

FREQUENTLY ASKED QUESTIONS

Q: How can a CRM management consultant help a small e-commerce business improve email engagement?

A: A CRM management consultant audits your existing database, removes inactive contacts, segments your audience, and implements targeted re-engagement campaigns — all of which directly improve open rates, click-throughs, and ultimately, revenue.

Q: What does a Keap CRM cleanup and re-engagement strategy look like for a small business?

A: It typically involves a full database audit, removal of dead or bounced contacts, re-tagging and segmentation, followed by a structured email sequence designed to win back dormant subscribers and rebuild sender reputation.

Q: How does AI-powered content generation support Revenue Operations for home décor brands?

A: AI content tools help produce consistent blog posts, social media copy, and email content at scale, ensuring the marketing engine feeds the sales pipeline without placing unsustainable demands on a small team’s time and resources.

Q: Why should small businesses invest in Revenue Operations consulting to align marketing and sales?

A: Without RevOps alignment, marketing and sales efforts operate in silos — leading to wasted spend, lost leads, and inconsistent customer experiences. A RevOps consultant connects the dots across CRM, email, website, and social media to create a unified revenue engine.

Q: What results can a small business expect from a three-month CRM and digital marketing overhaul?

A: Results vary, but in Farmhouse by Amitha’s case, a three-month engagement recovered list engagement from 20% to 40%, improved email open rates by 30%, and boosted click-through rates by 400% — demonstrating that focused, expert intervention can deliver significant returns quickly.

TECOMATO exists to provide support for all your Marketing Technology, CRM Sales and Marketing Services, On-site as well as Remote Technology sourcing, Website Hosting and related customer facing assistance using intelligent, responsive and agile AI tools. This includes IT, digital, CRM and Project Security Services for individuals, businesses and city/gov agencies in need of small- or large-project assistance or guidance.

© 2026 All Right Reserved - Terms of Service