Vikara Saunas

Building a Sales Engine from the Ground Up with GoHighLevel for Australia's Leading Sauna Brand

Vikara Saunas is an Australian mid-market company that has grown into the country's largest distributor of premium home saunas, ice baths, and wellness products, with showrooms in Sydney and Melbourne and delivery worldwide. Vikara had scaled rapidly — but their sales infrastructure had not kept up. There was no CRM, no structured pipeline, and no automation connecting lead volume to a sales process. Enquiries were handled manually, and as demand grew, opportunities were slipping through the cracks.

Overview

The Mission of the Project

Tecomato was engaged to deliver a greenfield GoHighLevel setup — building the CRM, sales pipeline, automation framework, and integrations from scratch — then hand it over to Vikara's sales team as a fully operational system, with RevOps alignment and ongoing consultation.

Vikara Saunas premium wellness brand GoHighLevel CRM greenfield build and sales pipeline case study

The Process

The Methodology Adopted

01

Discovery & Requirements Mapping: Tecomato worked closely with Vikara's leadership to understand their sales process, lead sources, product range, and team structure — defining exactly what the CRM and automation framework needed to achieve.

02

GoHighLevel CRM Build & Pipeline Design: A complete GHL instance was configured from scratch, including custom pipeline stages reflecting Vikara's sales cycle from initial enquiry through consultation, quote, and close — giving the team full visibility over every deal.

03

Zapier & Make.com Automation Setup: Integrations were built connecting GHL with Vikara's website, lead forms, and third-party tools — automating lead capture, assignment, and follow-up so no enquiry went unattended.

06

Sales Team Setup & Enablement: The sales team was onboarded onto GHL with structured workflows, lead routing rules, and process documentation — ensuring independent operation from day one of handover.

05

RevOps Alignment & Ongoing Consultation: All systems were aligned under a Revenue Operations framework, connecting marketing, sales, and customer engagement into a unified engine. Tecomato continues to provide periodic consultation to support optimisation as the business evolves.

impact

Impact on Business and Outcomes

Over six months, Tecomato took Vikara from zero CRM to a fully integrated sales engine. Leads from the website and external channels now flow automatically into GHL, are routed to the right team members, and move through a structured pipeline. The sales team operates independently with clear processes, and leadership has real-time visibility over pipeline health. Tecomato continues to consult as Vikara scales.

Conclusion

Vikara Saunas demonstrates what is possible when a fast-growing brand invests in building the right foundation. Tecomato's greenfield GHL build gave Vikara a sales engine that matched the pace of their growth — structured, automated, and ready to scale.

FAQ

FREQUENTLY ASKED QUESTIONS

Q: What does a greenfield GoHighLevel CRM setup involve for a growing e-commerce brand?

A: It includes building the entire CRM from scratch — pipeline design, lead capture forms, automation workflows, team onboarding, and integrations — so the business has a fully operational sales system from day one.

Q: How do Zapier and Make.com integrations enhance GoHighLevel CRM for product-based businesses?

A: Zapier and Make.com connect GHL to websites, lead sources, and third-party tools, automating lead capture, assignment, and follow-up — eliminating manual handling and ensuring no enquiry is missed.

Q: Why is Revenue Operations alignment important when setting up a new CRM for a scaling business?

A: RevOps alignment ensures marketing, sales, and customer engagement work as one connected system rather than in silos — so every lead, touchpoint, and conversion contributes to measurable revenue outcomes.

Q: How can a mid-market wellness brand benefit from sales pipeline optimisation in GoHighLevel?

A: A structured pipeline gives sales teams clear deal stages, automated task reminders, and real-time visibility — helping them prioritise high-value leads and close deals faster.

Q: What should a business expect when handing over a new CRM build from a consultant to an internal sales team?

A: A good handover includes structured workflows, process documentation, team training, and lead routing rules — ensuring the internal team can operate the system independently and confidently from day one.

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